Stories and Strategies
Client, a New York City-based reseller of enterprise resource planning software, built a unique customization for JFK Airport's Terminal 1, helping them to keep track of billing, receivables, and collections. I developed a content path to help other airports and terminal managers understand the benefits.
Niche Customization for Airport Terminals - A Story of Recovery & Resilience
This unique NetSuite customization provided a better way to manage pricing, invoice generation, and billing tailored to each contract that exists and intelligent enough to handle the changing needs written into the contract.
This content path included multiple blogs written during the pandemic, a case study, landing page, and a whitepaper focused on the path to recovery.
Case Study: John F. Kennedy International Airport Terminal 1
Following a successful implementation of the NetSuite customization for JFK Airport Terminal One, I worked with members of the Modern Marketing Partners & MIBAR team to tell the story of the implementation including challenges, processes, and results.
Landing Page: Airport Terminal Management Solution
A pillar page for all content surrounding MIBAR's solution for airport terminals, this landing page highlights the role airport terminals play in connecting the world, the challenges they face, and the solution MIBAR created to make life easier for these businesses.
Terminal Management: Keeping Focus on Business Operations
An airport terminal can look chaotic, but somewhere, someone's in control. This article highlights some of the common challenges airport terminals face in organizing their processes.
How One Airport Terminal Weathered the Lockdown Storm
Airports were hit hard during the pandemic. Some were hit harder than others. This article explores how JFK Terminal One kept things running smoothly and set themselves up for success.
Four Common Challenges Faced by Airport Terminals
Running an airport terminal is tough work. Especially for the unique setup of JFK Terminal One. This article identifies pain points and explores a few ways to overcome the challenges.
Deicing Processes: The Importance of a Solution Built for Airports
Airport terminal managers know the dangers of ice. But they might be ignoring the icing on their processes. This mid-funnel content introduces managers to a terminal management solution.
Terminal Manager's Playbook to Create a Soaring 20s
As airports got back to normal following the pandemic, what would it take to set business leaders up for success? This article explored strategies needed to build momentum as things got back to normal.
Whitepaper: Terminal Management Solution for NetSuite
All the above-mentioned led to this whitepaper on the challenges terminal management companies face and the way terminal managers can overcome them. Appearing both on MIBAR.net and the NetSuite website, this whitepaper has become the de facto piece of content for terminal management technology.
The Irony of KluberMade
I'd like to say that I know something about working with my hands. But unless it's a keyboard or grill in front of me, I'm downright useless. But if you need someone who's going to tell your story, connect to your audience, and support your sales staff, I'm pretty good at getting the job done.