Stories and Strategies
I was there when content marketing moved from jargon to tactic. I led the charge when it was becoming a competitive advantage. And I've spent the past decade bringing client stories to life.
Clients & Success Stories
From marketing makers to selling services, I've played a significant role in moving millions and maximizing margins. Freelancer, agency mercenary, or full-on one-person marketing department, I've been there and done that. For a whole lot of diverse clients.
VAR - ERP Partner Series
ERP projects are risky. But the right implementation partner can make all the difference. I helped this ERP VAR to communicate the risks and benefits of choosing the right partner.
Deliverables: Blogs
VAR - Airport Terminal Custom Software
Value Added Reseller in New York created a custom solution for airport terminals to eliminate manual processes, I wrote the content they needed to promote it.
Deliverables: Blogs, Landing Page, Whitepaper.
Electrical PPE - Challenger Campaign
Manufacturer of arc flash PPE needed to share how they stood out against legacy products. Built campaign to establish challenger brand as superior option.
Deliverables: Blogs
Paint Manufacturer Pollution Control
Manufacturer of pollution control equipment (oxidizers) needed leads. Content strategy focused on helping paint manufacturers understand challenges and options.
Manufacturer - Cheese Melters
Manufacturer of ovens, dryers, and equipment needed to connect with niche audience of pizza manufacturers. Established brand as thought leader and expert through strategic content.
VAR - ERP Customized for Audio/Visual Integrators
ERP reseller in Connecticut was seeing success with Audio/Visual and IT integrators. Developed content path to help audience understand options and buying process.
VAR - Replacing an Unsupported Legacy ERP Software
ERP Reseller in Connecticut formerly sold legacy product focused on ecommerce sellers, sought to help buyers understand modern options. Built content pillar to help buyers understand steps to upgrade.
Electrical PPE - Building an Effective Safety Culture
PPE Manufacturer and Seller needed to educate customers about the role of PPE. Built content pillar on the importance of creating a safety culture that could protect workers at all times.
VAR - ERP Customized for Audio/Visual Integrators
ERP reseller in Connecticut was seeing success with Audio/Visual and IT integrators. Developed content path to help audience understand options and buying process.
Need to See Something Specific?
I've spent a decade bringing client content to life. From simple product analysis to thought leadership, I've probably written something that moved a needle or two. Plus, this page is an ever-evolving source of insight built to show off my flexibility in content creation.
If you need to see something in the following industries, I'd love to show it off:
- A Whole Lot More ERP Content: I've represented dozens of top VARs and ERP brands. If it covered NetSuite, Acumatica, or Intacct between 2014 and 2021, I was there. Among the topics: Distribution, ERP Implementation Process, Retail ERP, Professional Services ERP, etc.
- Payments: Definitely one of those "keep private" things, I created content on behalf of Modern Marketing Partners for a publicly traded virtual payments platform that acquired our healthcare payments client.
- Health Insurance: I created content on behalf of a health insurance broker marketplace to educate consumers on the insurance buying process and the importance of a health insurance broker.
- Business Insurance: For the better part of the 2010s, I helped a New England-based commercial property casualty insurance company educate its potential clients on challenges and services that can help solve said challenges.
- Healthcare: One of my last clients at Modern Marketing Partners was a healthcare app focused on pre-habilitation & rehabilitation.
- Legal & Professional Services: From corporate litigation to a legal matchmaking app, I've established brands as experts and positioned them for success.
The Irony of KluberMade
I'd like to say that I know something about working with my hands. But unless it's a keyboard or grill in front of me, I'm downright useless. But if you need someone who's going to tell your story, connect to your audience, and support your sales staff, I'm pretty good at getting the job done.