Client, a Wisconsin-based manufacturer of ovens, dryers, and pollution control equipment, turned to Modern Marketing Partners for content marketing and social media. I developed a content strategy built around unique buying groups at manufacturing organizations.
Reducing Volatile Organic Compounds in Paint Manufacturing
Working with the organization to understand the challenges, regulatory environment, and buyer needs, I developed a variety of content strategies seeking to educate buyers and fill the company's funnel. Not only was this campaign incredibly effective at generating leads, I was able to establish them as a thought leader by getting them on Google Featured Snippets.
Paired with an effective social media distribution campaign and basic/intermediate SEO activities, this content resonated (and still resonates) with buyers. Here are some examples of top- and middle-funnel content created specifically for paint manufacturers seeking pollution control solutions.
Whitepaper: VOC Abatement in Paint & Coatings
Paint has been in use for more than 35,000 years. But the regulatory environment is a bit new. This whitepaper introduces those in the paint manufacturing space to the rise and industrialization of paint, VOCs/HAPs, the regulatory environment, and the options paint manufacturers have in pollution abatement.
This was the summation of dozens of blogs and provided mid-funnel, lead generating content built to educate and provide options.
A Brief History of Pollution Control Regulations - Part 1
The fight against pollution is a whole lot older than many think. This article introduces readers to the first 2000 years of pollution control and explores why manufacturers always need to remain vigilant.
A Brief History of Pollution Control Regulations - Part 2
From humble beginnings to the massive regulatory controls that exist today, pollution control laws have evolved and gotten more complex. For manufacturers, it's important to understand and adapt.
What to Know about Paint Industry Consolidation
As the paint industry became more centralized and consolidated, top players needed to watch for increased regulatory oversight that may come into play.
Increased Scrutiny: What Paint Manufacturers Should Know
During the late 2010s, states were taking it upon themselves to regulate through nuisance laws. This blog explored the risks this new scrutiny placed on paint manufacturers.
Rotary Concentrators for the Paint & Coatings Industry
Running an airport terminal is tough work. Especially for the unique setup of JFK Terminal One. This article identifies pain points and explores a few ways to overcome the challenges.
Three Ways to Mitigate VOCs in the Paint & Coatings Industry
Paints and coatings are used in many manufacturing processes and are responsible for a significant amount of VOC emissions. How can paint manufacturers mitigate risks?
Regulatory Compliance & Cost Control in Paint Manufacturing
The paint industry continued to evolve to meet increasing scrutiny. This article introduces paint manufacturers to options that control cost, improve efficiency, and make life easier.
The Irony of KluberMade
I'd like to say that I know something about working with my hands. But unless it's a keyboard or grill in front of me, I'm downright useless. But if you need someone who's going to tell your story, connect to your audience, and support your sales staff, I'm pretty good at getting the job done.