Client, a Wisconsin-based manufacturer of ovens, dryers, and pollution control equipment, turned to Modern Marketing Partners for content marketing and social media. I developed a content strategy built around unique buying groups at manufacturing organizations.
Cheese Melters: An Unsung Hero in Food Manufacturing
Working with the organization to understand the buyer, I established a line of content to promote a niche product that the company was the leading purveyor of, the cheese melter.
These solutions are vital in frozen food manufacturing to maintain quality during product transport. By slightly melting cheese on something like a pizza, cheese and toppings will better stay in place during storage and transport. My goal? Establish the need and position the company as the leader.
Whitepaper: Selecting, Purchasing, Installing, and Using a Cheese Melter: A Guide for Food Manufacturers
One of my most... interesting whitepapers, this guide to selecting, installing, and using a cheese melter has moved the needle in an extremely niche industry need. From exploring how a cheese melter works to discussing the benefits, applications, and processes of selecting a product, this discusses a wide range of topics pertaining to custom manufacturing.
Among the topics discussed:
- What is infrared heating and why does it matter in the food manufacturing industry?
- Why should food manufacturers use a cheese pre-melter and what benefits do they receive?
- What are the benefits and disadvantages of electric and natural gas cheese melters?
- What should you look for in an infrared cheese melter?
- Why should you opt for a custom cheese melter instead of going with a standard product?
- What goes into the selection and consultation process when choosing a custom cheese pre-melter?
The Cheese Melter: An Unsung Hero in Food Manufacturing
Introduces manufacturers to the process of pizza manufacturing through the viewpoint of Discovery's How It's Made. Explores the importance of cheese melters as the missing piece in the process.
A New Decade is Dawning: What to Expect in the Food & Beverage Industry
As the food industry evolves, it's vital for manufacturers to understand the changing demand from consumers. This article introduces readers to the global changes and challenges.
Rising Consumer Expectations in Frozen Food
As meal kit companies became more and more scarce, what were consumers supposed to do? This article explored the new expectations for quality among consumers in frozen food.
6 Benefits of Custom Cheese Melters
Cheese melters are pieces of equipment dedicated to one thing: pre-melting dairy products and other ingredients on packaged goods. This article explores the importance of and benefits of going custom.
Expectation vs. Reality in Pizza Manufacturing
If you don't meet consumer expectations, expect to get blasted online. This introduces manufacturers to the expectation vs. reality trend and discusses how one small change can prevent them from getting blasted.
The Irony of KluberMade
I'd like to say that I know something about working with my hands. But unless it's a keyboard or grill in front of me, I'm downright useless. But if you need someone who's going to tell your story, connect to your audience, and support your sales staff, I'm pretty good at getting the job done.