Client, an Oak Brook-based manufacturer and seller of Arc Flash rated personal protective equipment (PPE) needed to quickly establish themselves as a disruptor in an otherwise stagnant industry. I developed a content strategy to position brand as superior option in terms of usability and safety.
Arc Flash Suits, Helmets, and PPE Built for Modern Electricians
What made Enespro different? First, they were a direct-to-business ecommerce provider. A customer, whether an individual electrician or a purchasing manager, could simply head to their ecommerce site and order what they needed.
Second, they were innovative. Enespro made a 40 CAL Arc Flash suit that was as light as their competitors' 20 CAL. They sold face shields that delivered better color recognition than legacy ones. But they needed someone to bring them to life. And that's where I came in. Here are some of the articles I created to establish them as a true challenger.
Breaking the Status Quo in Arc Flash PPE
For decades, those working in the electrical field had limited options when it came to securing arc flash personal protective equipment. Many companies tend to work with the same vendor they’ve always worked with and buy their electrical PPE from the largest player(s) in the game. They may assume all PPE is similar- offering just enough to cover their need to be compliant.
But Enespro changed the game. And this article was just the beginning.
Mobility in Electrical Work: Why It Matters
Combining high-risk electrical work with low-mobility products is a recipe for disaster. This article identifies the dangers of legacy products and the superiority of the Enespro product.
Visibility and Color Recognition in Electrical Work
Legacy green face shields offer protection from an arc flash. But they don't exactly make work easy. Grey face shields offer visibility, and here's how they stand up.
Beat the Heat: Breathability in Arc Flash PPE
Protecting yourself from a blast as hot as the sun isn't easy. Neither is working in a hot environment using stuffy legacy PPE. This explores why breathability matters and how Enespro makes it possible.
Buying Direct: The New Approach to Getting the PPE You Need
Enespro was among the first direct ecommerce vendors in the electrical PPE space, when many relied on the traditional distributor model. Why is this better? Why does it matter? This article explores just one more way that Enespro innovated and disrupted the industry.
Four Things You Never Thought You'd Get from Arc Flash PPE
Arc flash PPE has to be uncomfortable, right? It's a tradeoff needed to... not die, right? Wrong. This article explores how electrical workers can have their cake and eat it too when it comes to arc flash PPE.
Four Reasons Enespro AirLite™ Is Just… Better.
It's not just the way people can buy PPE from Enespro, it's the product itself. But what makes the product a superior option? This post positions the brand as the premium option you've never heard of.
40 Cal Showdown: How Enespro Stacks Up against the Competition
When it comes to selecting personal protective equipment, decisions are often based on immediate need. But there are many different types of suits to fit many different needs. What are the different CAT 4/40 CAL arc flash suits available and why does Enespro's ArcLite stand out against traditional options?
The Irony of KluberMade
I'd like to say that I know something about working with my hands. But unless it's a keyboard or grill in front of me, I'm downright useless. But if you need someone who's going to tell your story, connect to your audience, and support your sales staff, I'm pretty good at getting the job done.