Stories and Strategies
Client, a New York City-based reseller of enterprise resource planning software, needed to communicate why they were the best partner for the job. I created an educational series on the ERP implementation process, its risks, challenges, and pitfalls; as well as how the right partner can mitigate disaster.
Overcoming Challenges in Finding an ERP Partner
ERP software implementations are risky. Often, they involve a process that can take months or years, cost hundreds of thousands of dollars or more, and often fail. Needless to say, buyers have their walls up.
This content pillar consisted of top- and middle-of-the-funnel content built to explain the implementation process and identify the importance of choosing a trustworthy, knowledgeable, and effective partner.
Partner over Publisher
Many ERP publishers (i.e., the brands themselves) are more than happy to implement software for a client. But is it the best option? Rarely. This blog addresses some of the challenges.
Five Reasons ERP Projects Fail
So many things can go wrong during the implementation process, but why? This blog explores five of the most common reasons for ERP project failure and what can be done to avoid them.
Knowing Your Needs
Getting from decision to action is tough. Going in blind is even worse. This article explores how to identify needs and find the perfect fit.
Avoiding Paralysis by Analysis
The old game The Oregon Trail can teach you a lot about ERP implementation. How? I break down the risks of standing still or 'fording the river' alone.
It's Not Easy, Don't Think It Is
Take off the rose colored glasses. ERP isn't easy, and anyone who tells you otherwise is lying. This article explores how to prepare.
Red Flags in an ERP Project
Roughly ten percent of ERP projects fail before they even start. How can buyers identify the warning signs and avoid them?
Hammer vs Toolbox
If all you have is a hammer, everything looks like a nail. It's one of the biggest reasons to avoid vendors. I explore why in this article.
Partner Selection: The Right Size
Compatibility matters. The size of your ERP implementation partner might matter even more. This mid-funnel content discusses why this is so important to an implementation project.
Partner Selection: Proper Focus
Compatibility in ERP partners involves a wide range of parts. One of these is focus. This mid-funnel content explores the importance of alignment when it comes to industry and values.
Making Synergy More Than a Buzzword
Sales and Implementation teams need to be on the same page at your ERP Partner. How can you look beyond the nausea-inducing term that is synergy to hold partners to high standards?
Whitepaper: ERP Partner Selection
All the above-mentioned led to this whitepaper on ERP Partner selection. The following PDF highlights the content of the whitepaper, not the design.
The Irony of KluberMade
I'd like to say that I know something about working with my hands. But unless it's a keyboard or grill in front of me, I'm downright useless. But if you need someone who's going to tell your story, connect to your audience, and support your sales staff, I'm pretty good at getting the job done.